who we are
WELCOME TO THE URBAN BABY CO. FAMILY
our story
Let’s take it back to the beginning, shall we?
Starting with just a few stencils, tshirts, and fabric paint in 2012, Urban Baby Co. has since grown into a thriving baby brand that delivers both consciously created and curated one-of-a-kind goods, sourced domestically and internationally, to hip humans all around the world.
While we’ve evolved, we continue to hold on tight to our small Denver-based business mindset and mission:
Collaborating with like-minded brands and artists to design meaningful, long-lasting products using high-quality materials and fabrics.
Each product found here tells a story (with a personal touch). We hope you get to know each one.
Owner & Creator
MEET MAGGIE
Born and raised in Colorado, I’ve always been the creative and crafty type thanks to growing up in a family of entrepreneurs and artists. But I took that to a whole new level when I turned 25, experimenting with hand-designing t-shirts. That moment brought Urban Baby Co. to life, leading me to do what I love to do today: creating sustainable baby apparel that’s inspired by nature, big cities, and sayings that bring a smile and humor to parents-to-be.
we believe in
Goods that Mother Earth appreciates.
We’re committed to being green in all facets of our business—from using sustainable fabrics and recycled materials to compostable packaging delivered right to your doorstep. The goods we design and sell are those our own hip little ones wear and use because we fully trust them to be both good for the family as well as Mother Earth.
we believe in
Handmade, baby.
We’re all for a good story. Here at Urban Baby Co., you can expect there to be a unique, meaningful narrative sown into the creation of each handmade piece. Let us help you bring to life an authentic story to pass on—one that withstands the test of time.
we believe in
Raising up our fellow makers.
Empowering and connecting with our fellow makers—specifically women and black indigenous people of color—is what we do best. Well, second to creating and curating with the earth in mind, of course. Why is that? As a small business ourselves, we appreciate and thrive on the “shop small” ripple effects that come with every purchase.
GIVING BACK IS KIND OF OUR THING
At the heart of Urban Baby Co. is our commitment to doing a world of good, which obviously involves paying it forward. That’s why we often give back a portion of purchases to Brittany's Baskets of Hope, Inc.—an organization that creates and delivers baskets to celebrate the arrival of babies with Down syndrome. Plus, we participate in numerous auctions to benefit like-minded nonprofits that share our dedication to people and the planet.